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【多圖】浸大「香港旅遊復古海報展」 發掘本土歷史與已逝城市面貌

2019/4/8 — 15:37

若現在要為香港旅遊設計海報,你會加入哪些元素?維港景色?街頭小食?還是密密麻麻的水貨客、自由行?七十年前的香港旅遊海報,你能想像嗎?

近日,香港浸會大學視覺藝術院與浸大圖書館合辦了一場關於香港旅遊的復古海報展覽,展出過百張印製於 1930 至 1980 年代的香港旅遊海報,以手繪海報與攝影作品為主,一方面呈現了二十世紀中期商業藝術的風格演變,一方面提供不同視角去了解香港在殖民時期中的自我概念,以及其在西方眼中的形象。從這些海報中,大家可以發現不少重要的本土歷史與社會課題,包括殖民主義、身分認同以及消逝的城市光景等。

香港最早的旅遊海報,以維港景色與中國帆船為重點
Hong Kong, the Riviera of the Orient(Creator: S.D. Panaiotaky / Publisher: Hong Kong Travel Association/ Date:1932/ Format:
1 poster : color ; 79 x 109 cm on cloth board 87 x 117 cm)

香港最早的旅遊海報,以維港景色與中國帆船為重點
Hong Kong, the Riviera of the Orient(Creator: S.D. Panaiotaky / Publisher: Hong Kong Travel Association/ Date:1932/ Format:
1 poster : color ; 79 x 109 cm on cloth board 87 x 117 cm)

廣告

The Orient is Hong Kong (Creator: Miroslav Sasek / Publisher: Hong Kong Tourist Association/ Date: circa 1965/ Format: 1 poster : color ; 88 x 58 cm on cloth board 92 x 63 cm)

The Orient is Hong Kong (Creator: Miroslav Sasek / Publisher: Hong Kong Tourist Association/ Date: circa 1965/ Format: 1 poster : color ; 88 x 58 cm on cloth board 92 x 63 cm)

廣告

「The Orient is Hong Kong」殖民主義下的香港

「The Orient is Hong Kong」,是 60 年代香港旅遊協會(HKTA)推出的海報上常見的宣傳語,將「東方(the Orient)」與香港畫上等號,同時反映了當時東/西方二元概念的意識形態,將亞洲視為一個統合整體來理解。

1961 年,華裔美籍水彩畫家曾景文(Kingman Dong)獲 HKTA 委約創作了一系列旅遊海報「The Orient is Hong Kong:British Crown Colony(東方是香港:英國直轄殖民地)」,單是這句宣傳標語已充滿強烈殖民色彩。系列中一張與英國海外航空(B.O.A.C) 合作的海報更充分體現英國作為殖民者以及其歐洲中心的思想,海報中一個本地人力車車伕載著一位身穿西裝的客人,客人手持一把印著世界地圖的紅色雨傘,該地圖正中央插上了一支英國國旗。海報中,香港可理解成一個為殖民者服務的工人,殖民者與被殖民者之間的權力關係,一目了然。

The Orient is Hong Kong, British Crown Colony : jet there by B.O.A.C. (Creator:  Kingman Dong / Publisher: Hong Kong Tourist Association/ Date:1960/ Format: 1 poster : color ; 87 x 68 cm on cloth board 91 x 66 cm)

The Orient is Hong Kong, British Crown Colony : jet there by B.O.A.C. (Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date:1960/ Format: 1 poster : color ; 87 x 68 cm on cloth board 91 x 66 cm)

The orient is Hong Kong: Jet B.O.A.C.(Creator: Unknown/ Publisher: Hong Kong Tourist Association/ Date: 1962/ Format: 1 poster : color ; 89 x 62 cm)

The orient is Hong Kong: Jet B.O.A.C.(Creator: Unknown/ Publisher: Hong Kong Tourist Association/ Date: 1962/ Format: 1 poster : color ; 89 x 62 cm)

昔日的城市景觀與生活百態

除了殖民關係外,香港城市景觀以及市民生活百態亦是香港旅遊的常見題材。而中環的砵典乍街,即石板街,更是經常出現的場景,無論是 HKTA 還是國泰航空都曾以其為海報主題。60 年代的砵典乍街非常熱鬧,充滿生活氣息,酒樓、當舖、紡織廠、電器行全部集中在此處。反觀 50 年後的砵典乍街,更多的是拍照打卡的旅客,與海報中的城市光景相差甚遠。此外,澳洲航空 (Qantas Airways) 亦曾以德己立街作為其海報題材,宣傳他們在遠東地區的事業發展。這作品反映了香港在國際上具一定代表性。

The Orient is Hong Kong : British Crown Colony(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date:
1961/ Format:1 poster : color ; 89 x 58 cm on cloth board 93 x 63 cm)

The Orient is Hong Kong : British Crown Colony(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date:
1961/ Format:1 poster : color ; 89 x 58 cm on cloth board 93 x 63 cm)

Hong Kong, fly there Cathay Pacific, spanning the Orient( Creator: Unknown/ Publisher: Cathay Pacific Airways/ Date: circa 1962
Format: 1 poster : color ; 75 x 51 cm on cloth board 80 x 55 cm)

Hong Kong, fly there Cathay Pacific, spanning the Orient( Creator: Unknown/ Publisher: Cathay Pacific Airways/ Date: circa 1962
Format: 1 poster : color ; 75 x 51 cm on cloth board 80 x 55 cm)

New Qantas 707 V-Jets to the Far East ( Creator: Harry Rogers / Publisher: Qantas Airways/ Date: circa 1961/ Format: 1 poster : color ; 101 x 65 cm on cloth board 105 x 69 cm)

New Qantas 707 V-Jets to the Far East ( Creator: Harry Rogers / Publisher: Qantas Airways/ Date: circa 1961/ Format: 1 poster : color ; 101 x 65 cm on cloth board 105 x 69 cm)

國泰航空 1988 年的海報,則將香港定位為「亞洲的娛樂中心」,呈現出香港人歌舞昇平的夜生活。香港作為娛樂中心,相信不少人對此都有同感,但香港曾經是「運動天堂」你又知不知道?

HKTA 曾在 1938 年推出「香港:一個運動天堂」海報,由主要在上海活動的畫家 Friedrich Schiff 所創作,強調香港可為遊客提供不少動態活動,像是海報中的滑浪、騎馬、球類運動等。另一方面,香港也被視為一個動靜皆宜的旅遊勝地,因此海報左邊有一位身穿紅色旗袍的女士,象徵較喜歡靜態活動的旅客。

從這一百多幅風格、取材迥異的復古海報,我們看到了香港一段逝去的歷史與生活。

Cathay Pacific’s Hong Kong – The Entertainment Centre of Asia ( Creator: Unknown/ Publisher: Unknown/ Date: circa 1988/ Format:
1 poster : color ; 76 x 51 cm)

Cathay Pacific’s Hong Kong – The Entertainment Centre of Asia ( Creator: Unknown/ Publisher: Unknown/ Date: circa 1988/ Format:
1 poster : color ; 76 x 51 cm)

Hong Kong, a sporting paradise (Creator: Friedrich Schiff / Publisher: Hong Kong Travel Association / Date: circa 1938/ Format: 1 poster : color ; 101 x 71 cm on cloth board 110 x 79 cm)

Hong Kong, a sporting paradise (Creator: Friedrich Schiff / Publisher: Hong Kong Travel Association / Date: circa 1938/ Format: 1 poster : color ; 101 x 71 cm on cloth board 110 x 79 cm)

The Orient is Hong Kong : British Crown Colony(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date: 1961/ Format: 1 poster : color ; 88 x 58 cm on cloth board 92 x 62 cm)

The Orient is Hong Kong : British Crown Colony(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date: 1961/ Format: 1 poster : color ; 88 x 58 cm on cloth board 92 x 62 cm)

The Noon Day Gun in Hong Kong, jet there B.O.A.C.(Creator: Kingman Dong / Publisher: Hong Kong Travel Association/ Date: 1961/ Format: 1 poster : color ; 89 x 60 cm on cloth board 93 x 64.5 cm)

The Noon Day Gun in Hong Kong, jet there B.O.A.C.(Creator: Kingman Dong / Publisher: Hong Kong Travel Association/ Date: 1961/ Format: 1 poster : color ; 89 x 60 cm on cloth board 93 x 64.5 cm)

Moon festival in Hong Kong(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date: 1961/ Format: 1 poster : color ; 89 x 61 cm on cloth board 93 x 65 cm)

Moon festival in Hong Kong(Creator: Kingman Dong / Publisher: Hong Kong Tourist Association/ Date: 1961/ Format: 1 poster : color ; 89 x 61 cm on cloth board 93 x 65 cm)

Hong Kong by Flying Clipper – Pan American, World’s most experienced airline ( Creator: Unknown/ Publisher: Pan American/ Date:
mid-late 1950's/ Format: 1 poster : color ; 107 x 71 cm on cloth board 115 x 79 cm)

Hong Kong by Flying Clipper – Pan American, World’s most experienced airline ( Creator: Unknown/ Publisher: Pan American/ Date:
mid-late 1950's/ Format: 1 poster : color ; 107 x 71 cm on cloth board 115 x 79 cm)

Hong Kong(Creator: David Lam Chun-Fai / Publisher:Hong Kong Tourist Association/ Date: 1969/ Format: 1 poster : color ; 87 x 57 cm)

Hong Kong(Creator: David Lam Chun-Fai / Publisher:Hong Kong Tourist Association/ Date: 1969/ Format: 1 poster : color ; 87 x 57 cm)

Travel Navy (Creator:Lou Nolan / Publisher: U.S. government printing office/ Date:1975/ Format: 1 poster : color ; 84 x 62 cm on cloth board 97 x 73.5 cm)

Travel Navy (Creator:Lou Nolan / Publisher: U.S. government printing office/ Date:1975/ Format: 1 poster : color ; 84 x 62 cm on cloth board 97 x 73.5 cm)

Hong Kong – Fly TWA – original artwork for TWA HK poster, version 2(Creator: David Klein / Publisher: Trans World Airlines/Date:
circa 1965/ Format: 1 poster : color ; 51 x 34 cm, backed on original board)

Hong Kong – Fly TWA – original artwork for TWA HK poster, version 2(Creator: David Klein / Publisher: Trans World Airlines/Date:
circa 1965/ Format: 1 poster : color ; 51 x 34 cm, backed on original board)

Hong Kong – stay an extra day(Creator:Keith Macgregor / Publisher: Hong Kong Tourist Association/ Date: circa 1990/ Format:1 poster : color ; 84 x 64 cm)

Hong Kong – stay an extra day(Creator:Keith Macgregor / Publisher: Hong Kong Tourist Association/ Date: circa 1990/ Format:1 poster : color ; 84 x 64 cm)

Pictures of Persuasion: Hong Kong's Travel Posters 

日期: 即日起至4月13日 

時間:上午10時至晚上7時

地點: 九龍塘香港浸會大學傳理視藝大樓顧明均展覽廳地下及一樓

(圖片由香港浸會大學提供,更多圖片按此。)

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