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給舒適總部的信

2017/2/20 — 17:15

被刪除的貼文(舒適Schick Facebook 截圖)

被刪除的貼文(舒適Schick Facebook 截圖)

上週情人節,香港七名警察因襲擊社運人士曾健超,被判入獄兩年。舒適香港臉書專頁藉勢發帖,說「今日除了是情人節,還有一件事值得慶祝」。該帖瞬即火紅起來,獲得逾4.6K個讚好,但在同日傍晚,專頁就移除了該帖,並緊接發出了道歉聲明 。據徐緣 文章的小道消息指出,在今次事件上舒適香港營銷部門與美國總部意見相左,最終在總部施壓下刪帖及發聲明了事。

與其被動,不如主動,我們決定向舒適美國總部寄出下方信件,告訴他們原帖其實極能反映大部分市民想法,刪帖的決定絕對大錯特錯。若你支持信中所寫,請幫忙廣傳此帖;若你英文文筆夠好,歡迎你效法我們寫信,並透過以下方法表達意見:

廣告

一:schick網站;二:schick-china網站;三:Wilkinson Sword網站;四:Edgewell 電郵;Facebook Page:Schick HydroSchick Xtreme3Schick 舒適

作者製圖

作者製圖

廣告

Attn: Marketing Department of Schick Headquarters

Dear Sir/Madam,

I am very disappointed about the removal of a post published on Schick Hong Kong facebook page on 14 Feb 2017, which actually reflected the views of many Hong Kong people and should not have been deleted.

On 14th Feb, seven Hong Kong police officers were sentenced to two years in prison for assaulting a pro-democracy activist. Most Hong Kong people think that this sentence upholds righteousness.

On that day, your Hong Kong facebook page published a post, and the copy was “Besides today is Valentine’s Day, there is one more thing to celebrate”. It made no direct reference to the above case, but definitely it was talking about it. Actually this post was smart and humorous, and stirred up a lot of positive feedback and should have raised up the public's brand preference towards your brand.

But later on the same day, your Hong Kong facebook page deleted the post. This makes us - fans of Schick very disappointed. The perpetrators should be punished, whether they are police officers or not. Your Hong Kong facebook page actually did a good job by publishing that post. I hope that Schick Hong Kong page can keep speaking out for the people, otherwise the brand will no longer be attractive to us.

(The above letter will also be published on Madman Monologue, a Facebook page dedicated to the advertising industry of Hong Kong.)

Yours faithfully,

Editor-in-chief
Madman Monologue

 

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